Marketing and Sales
From the Miner, To the World
Sanubara has two distinct marketing and sales areas, the ASGM community and the global buyers of Fair-Trade Gold. Each has its own characteristics and Sanubara needs both.
For the ASGM community, we are selling a mineral processing service. We will use multiple meetings with the communities, cooperative programs, demonstrations, social media, text messaging and radio advertising. Our focus is respect, working together, improved income for the miner, local jobs, transparent analysis of ore, reduced costs, and improved health and safety. Our goal is for participation with Sanubara to be aspirational for miners across the region.
While there is always a market for gold, for buyers of traceable Fair-Trade Gold we have to scrupulously maintain our records, and the tracing of the ore being purchased from licensed miners in compliance with local and national rules. We will have to demonstrate to brokers of Fair-Trade Gold our commitment to environmental, social and governance standards.
